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02 · Watch Design · 2023

HORUS

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HORUS is an automatic watch inspired by the arid tones of desert landscapes and the robust aesthetics of military timepieces. The name references the Egyptian god of sky and protection — a fitting symbol for a watch designed to withstand and endure.

Developed as an academic project in 3rd year at UDIT, HORUS pushed the boundaries of precision 3D modeling at a small, jewellery-like scale. Every surface, every lug angle, and every dial detail was modeled with meticulous attention to real-world watchmaking conventions.

Year

  • 2022 – 2023

Category

  • Watch Design
  • 3D Modeling

Tools

  • Rhinoceros 8
  • Keyshot Studio

Focus

  • Precision modeling
  • Small-scale design
  • Material study
HORUS main render

Design Language

Desert tones. Military strength.

The color palette draws from arid environments: warm bronze as the primary case material, accented by rose gold reflections that shift dynamically with light. The dial features earthy tones — sandy beige, aged cream — punctuated by sharp luminous indices.

The case profile is robust and angular, echoing field watches issued to military personnel, but refined in proportion to sit elegantly on the wrist. The crown is oversized and grooved for gloved-hand operation — a nod to its utilitarian roots.

The strap follows a traditional military rally design — perforated leather in a warm tobacco tone, secured with a matte bronze buckle. The combination of materials and finishes creates a product that feels simultaneously archaic and modern.

The movement exhibition caseback was also designed, showcasing an imagined rotor decorated with the Eye of Horus — connecting the product narrative to its name with a detail visible only to the wearer.

Technical Modeling

Precision at jewellery scale

Modeling a watch in Rhinoceros 8 at true 1:1 scale (44mm case diameter) required a very different approach to surfaces than larger product design objects. NURBS curves had to be extremely precise, as even 0.1mm deviations become visible at render magnification.

The entire case, bezel, crown, lugs, and bracelet were modeled as individual components and then assembled — mimicking the real manufacturing approach and allowing for realistic tolerancing and exploded views.

Keyshot Studio was used to develop a comprehensive material library for the project: brushed bronze, polished rose gold, matte brass, and aged leather — all calibrated to physically based rendering standards.

Multiple lighting setups were created to showcase the watch in different environments: studio white, warm product photography, and an outdoor scene with directional sunlight to demonstrate the dial legibility.

Gallery

Renders & material studies

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